World Cup Advertising: Beats By Dre


I will admit that I am a sucker for a good sports advertisement. When it comes to sports advertising, I am the easiest demographic to capture immediately.  I eat, live and breathe sports. Albeit Hockey is my drug of choice, I do also love other sports including World Cup Football / Soccer.

Over the past few days, we have seen some brilliant sports advertising. There are so many to choose from but this has to be the best one I have EVER seen for any sport. Congrats to Beats By Dre for pulling this off.

My #1 vote for best sports advertisement of all time:

I don’t even want to know what the final bill was for the video production,but in the grand scheme of things, who cares as it isn’t my money. Beats successfully captured my attention through a brilliantly emotionally connected TV spot. A perfect blend of family love, country love and the willingness to do everything you can in your power to bring the glory home to your country. Secondly, given that the Beats By Dre headset is rather easily melded into the overall tapestry, I didn’t feel as if they were forcing the product down my throat. That is the one thing I hate about advertising in general. Don’t make me feel like I want to own the product. Make me feel as if I ALREADY own the product.

Will I go buy the product? Probably not as I am hearing impaired and putting on these suckers would cause a feedback loop that would rival Jean Gray on her worst day. Maybe one day we will see something for us mutants without perfect hearing. But until then, enjoy the World Cup!

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