In 1990-91, a company by the name of Pro Set released a new set of hockey cards onto the market. What was expected to be a solid seller for years to come, quickly turned into a dud only a few years later.
The Pro Set card releases helped create an over saturated market for hockey cards in the 90’s, making them worthless today. However during the boom years of Pro Set, the company created a buzz by including a limited Stanley Cup Hologram card that was very hard to find. People at one point paid north of $500 dollars to own the holy grail of that years set.
Today the same card can be found around the $100 mark and I always try to pick one up when I see them. They are still very scarce in today’s market. One theory I have is that many of these cards may be tucked away in collections and the remainder are still in the sealed skids of wax available of this product. Yes there are a bazillion of these boxes still available and can be purchased for less than $10 dollars a box.
I do pick up the odd box or two and will quickly recycle the useless commons in hopes of finding another Stanley Cup Hologram card.
Note: There are still some common error cards that do fetch some ridiculous prices but that happens very rarely.
So here is the card that I am speaking of. I currently own 2 of these.